NEW A1 Sportback

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Initial Specification and pricing 6th October 2018

The new A1 Sportback will open for ordering towards the end of October with the 30 TFSI 116 PS engine, which will be priced from £18,540 on the road (OTR). It will be available in SE, Sport and S line trims.

The final engine line-up will include four petrol engines:

  • 25 TFSI with 95PS
  • 30 TFSI with 116PS
  • 35 TFSI with 150PS
  • The range-topping 40 TFSI S line Competition with 200PS

High level of standard specification

The new A1 Sportback will be available in four standard and two special edition trims:

  • SE
  • Sport
  • S line
  • S line Competition
  • S line Style Edition (special edition)
  • S line Contrast Edition (special edition)

All models will come with a high level of standard specification, including LED headlights as standard.


  • 15-inch alloy wheels
  • LED headlights with LED rear lights and dynamic rear indicators
  • 10.25-inch Digital Instrument cluster
  • MMI radio plus with 8.8-inch MMI colour display screen and MMI Touch
  • Audi Smartphone interface
  • Audi pre-sense front with pedestrian and cyclist recognition
  • Hill-hold assist
  • Lane departure warning
  • Speed limiter
  • Light and rain sensors
  • Auto-dimming rear-view mirror
  • Manual air conditioning
  • 3-spoke leather multi-function plus steering wheel
  • Audi Connect Safety and Service including e-call  

Sport +£1,450 RRP over SE

  • 16-inch alloy wheels
  • Sport exterior styling
  • Audi Drive Select (excluding 25 TFSI engines)
  • Front Sport seats in Novum cloth upholstery
  • Interior accent areas in silver grey
  • Cruise control
  • Rear parking sensors

S line +£1,650 over Sport

  • 17-inch alloy wheels
  • Sport suspension
  • Front sport seats in pulse cloth/leatherette
  • S line exterior and interior styling
  • Front clip spoiler and rear diffuser clip in platinum grey
  • S line roof spoiler
  • Interior accent areas in structured grey
  • LED interior lighting pack
  • Stainless steel pedals 

S line Competition

The S line competition is a standalone trim reserved for the most powerful engine in the range, the 40 TFSI. It is a spiritual successor to the previous generation S1 and has a number of exclusive sporty elements above the S line:

  • 40 TFSI 200 PS engine
  • Unique 17-inch platinum grey alloy wheels
  • Red brake calipers
  • Sport suspension with adjustable dampers
  • Visible tailpipes
  • Door mirrors in Platinum grey
  • 3-spoke leather multi-function plus steering wheel with paddles

Two awesome limited editions will be available

S line Style Edition

  • 35 TFSI 150 PS engine (manual and S tronic)
  • 18-inch alloy wheels in bronze
  • Darkened LED headlights
  • Exterior paint in Chronos grey or Tioman green
  • Contrast roof in Mythos Black or Manhattan grey (depending on exterior colour)
  • Black exterior styling pack including the front and rear Audi rings in black
  • Privacy glass
  • Audi rings foil in bronze
  • Front sport seats in twin leather with contrast copper stitching and cloth accents
  • Coloured LED interior ambient lighting
  • Interior accent areas in copper
  • Inlays in polygon structure, Ferrum grey
  • Pedals in black

S line Contrast Edition

  • 35 TFSI 150 PS engine (manual and S tronic)
  • 18-inch alloy wheels in gloss anthracite black
  • Darkened LED headlights
  • Exterior paint in Python yellow
  • Contrast roof and mirrors in Mythos Black or Manhattan grey
  • Black exterior styling pack including the front and rear Audi rings in black
  • Privacy glass
  • Audi rings foil in black
  • Front sport seats in twin leather with contrast sliver stitching

Initial Press release information 1st October 2018

The second-generation A1 will arrive in November with the aim of drawing new and young customers to the Audi brand, and makes its first public outing to the Paris Motor Show with expected open for odering soon after and first deliveries in early 2019.

The new A1, the smallest model in Audi’s range, has been given a dose of sporting design, with nods to the brand’s Quattro rallying heritage, including a single-frame front grille and three flat bonnet slits that reference the original 1984 Sport Quattro.

Power is provided by a choice of turbocharged TFSI petrol engines, with no diesel offered. There will be a 94bhp 1.0-litre three-pot and 1.5-litre and 2.0-litre four-cylinder units offering up to 197bhp.

A six-speed manual gearbox is standard, with a seven-speed S tronic automatic ’box optional. The most potent 197bhp model, the 40 TFSI, gets a six-speed S tronic transmission as standard.

As standard, the car gets a 10.25in all-digital instrument cluster and a multi-function steering wheel. With the exception of the entry-level model, A1s come with a centre console touchscreen of 8.8in or, in top models, 10.1in. These MMI systems feature touch-operated handwriting recognition technology taken from the range-topping A8. There’s also more advanced voice control technology.

The sat-nav system will feature an internet-connected location search, including Google's search engine or Google Maps. With the MMI Plus package, there will also be live traffic updates.

Along with a DAB radio, there’s online smartphone functionality, including Apple CarPlay and Android Auto, as well as LTE tech to boost a phone’s signal via the car’s antenna. Entertainment is topped off with a choice of two high-quality audio systems, the bigger of which is a 560W Bang & Olufsen 11-speaker set-up that, Audi claims, is unrivalled in this segment.